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Rebranding Success Strategy

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  Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, name, and vision statement – "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest conglomerates, with various units focusing on three core areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding exercise follows an exhaustive review of Prince Foundation's previous six years of high-impact philanthropic activities, during which time it held more than 250 charity events benefiting more than half a million Cambodians, with total donations exceeding US$14 million. As a result of the emerging trend among similar foundations in Asia – more charitable foundations in the region are seeking to become more strategic and investment-oriented i

Winning Ways Of Entrepreneur

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  Prince Holding Group ("Prince Group"), one of Cambodia's largest and fastest expanding conglomerates, is pleased to announce that its Chairman, Neak Oknha Chen Zhi ("陈志公爵"), has been named Entrepreneur of the Year – Conglomerates at the 2021 International Business Awards. Neak Oknha Chen Zhi is the sole entrepreneur recognised in a category honouring executives who oversee multi-industry firms. Neak Oknha Chen Zhi is one of three Asian leaders acknowledged for dynamic entrepreneurialism in many sectors through one of the most difficult years in corporate leadership. Neak Oknha Chen Zhi is one of a new wave of conglomerate CEOs adopting novel approaches to business that also contribute to societal aims. Furthermore, Prince Group received a Bronze Award in the Most Valuable Corporate Response (COVID-19 category), just three months after winning the finest COVID-19 Corporate Response at the ninth annual Asia-Pacific Stevie Awards in May. More than 3,800 entries w

Development Of Sustainable Agriculture

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  Globally, the COVID-19 epidemic has rewritten the fundamental assumptions that drive numerous sectors. Environmental conservation is now a critical component of Cambodia's agricultural recovery efforts, and Neak Oknha Chen Zhi (陈志公爵) and Prince Group are leading the charge. Agriculture is a vital sector in Cambodia, employing more than a third of the workforce, and the current crisis presents an opportunity for the sector to “build back better”, as the CGIAR, the world's largest agricultural research network, puts it. Developing countries such as Cambodia rely on agricultural exports and must abandon old farming practises that rely on fertilisers, pesticides, water-intensive procedures, and legacy farming systems that contribute to deforestation and soil erosion. Cambodia ChenZhi and Prince Group launched the Ecological Agriculture Plantation at Prince Manor Resort in Phnom Penh, Cambodia, earlier this year. The project will establish a state-of-the-art agricultural hub with

ESG Applied For Nationhood Development

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  The relevance of environmental, social, and governance ("ESG") practises at enterprises, such as Prince Group Cambodia , around the world has been highlighted during COVID-19. However, even before the pandemic, there was talk of reform. Last year, the Business Roundtable (a group comprising 181 CEOs of America's major corporations) stated that companies must "support the communities in which they operate," reversing American economist Milton Friedman's long-held belief in wealth maximisation for shareholders. Times have changed in 2020. This year, Prince Holding Group ("PHG"), one of Cambodia's major conglomerates, realised this and paved the way for other enterprises in the country to follow ESG principles. Since April, the Group has given a number of major gifts to aid in the fight against the pandemic and flood victims, and Neak Oknha Chen Zhi (陈志公爵) was the main force behind the donations. Chen Zhi and PHG, for example, donated US$3 milli

Charity Help Out To Better 500 Families

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  Prince Charitable Foundation, the charitable arm of Prince Holding Group ('Prince Group'), one of Cambodia's largest and fastest-growing conglomerates, has provided care packages to 500 households in Ong village in Cambodia's Prey Nob province. The town is close to the Ream City project, an 834-hectare reclaimed land development near the Sihanoukville International Airport that has the potential to change the region. Last week, senior management from Canopy Sands Development, a Prince Group company, made the gift of goodwill, as well as consulting local leaders to better understand the community's needs. Prince Group's latest environment, social, and governance (ESG) effort is an aid campaign in Ong Village. One mat, one blanket, two pillows, one mosquito net, and one Khmer Krama were included in each care package (traditional scarves woven in the countryside). It will be the first of many measures to help the local community, especially since Prince Group env

The Promising Retailing Development

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  Prince Real Estate Group, a subsidiary of Prince Holding Group, Cambodia's largest conglomerate under Chen Zhi Cambodia , successfully concluded an investment deal for Prince Square. The project will be the developer's first commercial retail venture in Phnom Penh, Cambodia, and will bring a slew of well-known brand names to the city, including Adidas, Levi's, Skechers, Nike by Supergo, Huawei, OPPO, Potato Corner, Dakasi, Panda Cake, and Pizza Hut. Phnom Penh is steadily integrating into the global economy as a metropolitan centre. According to the Globalization and World Cities Research Network, Phnom Penh was classed as a Gamma+ city in 2020 (cities that connect smaller economic regions to the global economy) after climbing the ranks in the preceding two years. With a total retail floor area of 35,000 square metres. Prince Square will be a four-story structure that will house a huge supermarket, an international cinema, a fitness centre, international restaurants, an i

Making Way Against The Outbreak

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  Prince Holding Group ("Prince Group"), one of Cambodia's largest and fastest growing conglomerates, and Chairman Neak Oknha Chen Zhi have announced plans to donate US$3 million to anti-pandemic efforts in the Kingdom in response to the Cambodian Government's call for assistance in combating the February 20, 2021 Covid-19 outbreak. This follows Chen Zhi's initial US$3 million donation in December to assist Cambodia in purchasing COVID-19 vaccines. Furthermore, Prince Real Estate, a member of Prince Group, has distributed vital food supplies to 804 families in need and 234 members of the police force in Chamkarmon District, Phnom Penh, Cambodia affected by the February 20, 2021 Covid-19 outbreak, following in the footsteps of Prince Group and Chen Zhi. While the Cambodian government has provided unprecedented assistance, accounting for 5% of GDP to date and totaling $1.16 billion, Prince Group recognises that private enterprises must also play an important role in